With a rich heritage that includes nearly a century in business, Samsonite's tagline – 'Life's a Journey' – embodies the brand's belief and vision, symbolising the role Samsonite has in the multi-faceted lives of travellers.
The Samsonite brand was born in 1910 when founder Jesse Shwayder began producing luggage for turn-of-the-century travellers who appreciated the Company's unique, durable and finely crafted products. As travel evolved into a mainstream activity, Samsonite continued to come up with a string of "firsts" including the first matching luggage sets, the first lightweight luggage and the first wheeled suitcases. Samsonite's ability to perceive and adapt to the changing needs of travellers has made the brand a leading authority for people on the move, throughout the years.
Today, the global travel industry continues to grow, as Samsonite leads through innovative technologies, materials and design concepts that embody the same values on which Samsonite was founded – high quality, fine craftsmanship, exceptional reliability and enduring style.