Samsonite : A brand on the move



When Jesse Shwayder founded Samsonite in 1910, early travel was reserved for only an exclusive few, those who had the means to see the world. As one of the original brands in travel, Samsonite has continued to identify trends and interpret travellers’ needs to infuse innovation and new ideas into travel, re-igniting the sophisticated and special experience of the past.

Today, Samsonite continues to lead the luggage category with those same core principles, further expanding Shwayder's vision globally with design and innovation into product categories and consumer targets. Samsonite's tagline - 'Life's a Journey' - embodies the brand's transformation and future, symbolising the role Samsonite has in the multi-faceted lives of travellers.

History

With a rich heritage that includes nearly a century in business, Samsonite's tagline – 'Life's a Journey' – embodies the brand's belief and vision, symbolising the role Samsonite has in the multi-faceted lives of travellers.

The Samsonite brand was born in 1910 when founder Jesse Shwayder began producing luggage for turn-of-the-century travellers who appreciated the Company's unique, durable and finely crafted products. As travel evolved into a mainstream activity, Samsonite continued to come up with a string of "firsts" including the first matching luggage sets, the first lightweight luggage and the first wheeled suitcases. Samsonite's ability to perceive and adapt to the changing needs of travellers has made the brand a leading authority for people on the move, throughout the years.

Today, the global travel industry continues to grow, as Samsonite leads through innovative technologies, materials and design concepts that embody the same values on which Samsonite was founded – high quality, fine craftsmanship, exceptional reliability and enduring style.


Milestones

A HISTORIC PAST, LEADS TO GREAT VISION FOR THE FUTURE

When Jesse Shwayder founded Samsonite in 1910, he had a vision of creating luggage of the finest quality and craftsmanship, able to withstand the perils of travel. He sought a name that would represent the strength and durability of his new cases. He chose one of his favourite heroes, the Biblical giant Samson, to represent these core values.

Today, Samsonite continues to lead the luggage category with those same core principles, further expanding Shwayder’s vision globally with an unprecedented foundation for the launch of new products that not only meet consumer’s needs, but their most aspirational wants and desires.


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